In this paper based on the analysis of statistical information on market development of electronic services as part of market information services, as well as the author's understanding of the achievements in this area, given the factors of dynamic development of information and communication technologies, the benefits of e-business in the Russian Federation, in particular, trade and market development activities of this type of service. In particular, it was found that despite the positive dynamics of development of market information (electronic) services in our country, it is still very low compared with that of other states. The main problems of development of market information services to the example of e-commerce. The most internet-capacious is the work of institutions of higher education, finance, health care.

The article focuses on a topical issue that reflects especially the financing of innovative projects of the industrial sector in Russia in the period of economic crisis. The main emphasis is on the risk component of the process. Analysis of the product from the perspective of the availability of financial resources for the entity and its structure for the businessman-innovator in the prevailing economic conditions in Russia. The necessity of the use of venture capital investment of innovative activity in modern conditions. The findings are based on the analysis of the dynamics of expenditure on technological innovation according to Russian statistics and indicators of the Povolgsliy Federal District. The authors implemented a comparative analysis of existing sources of financial resources of enterprises from the perspective of risk and the implementation of the investment management process, revealed positive and negative aspects in the choice of sources of financing in terms of appearance.

In a study based on the systematization of accumulated scientific experience is refined conceptual apparatus; the criteria for classification of goods works and services to high-tech products: compliance with priority areas of science technology and engineering in the Russian Federation; High-tech goods, works and services. The properties inherent in high-tech products directly to: the use of scientific and technological research and development; the complexity and cost of production; uniqueness; high operating costs. In the examples dismantled the classification of products with high-tech basis for their creation: the degree of knowledge-based industries engaged in the production of relevant, up to the duration of the life cycle of the product in question. The comparative classification of high-tech industries in the world. On the basis of that concluded that Russia is largely behind the developed countries and for the development of these industries need a lot of effort on the part of the state.

The article discusses the problem of university training, in line with modern requirements. Explains the concept of professional self-determination, its structural components. Given the rationale for introducing professional psychological evaluation system as an important element of the process of training university students. The article suggests the psychodiagnostics process approach to organize educational courses in the system. Portfolio method is considered as authentic assessment method the results of professional diagnostic activities of students. In article and is defined onbosnovana structure of professional working portfolio. Focuses on the external and internal conditions of introducing professional psychological evaluation system of University students training. Based on identified criteria defined level characteristics of students. Proven dependency indicators of professional survey of students and psychodiagnostics specificity results predict their professional self-determination after graduation.

The article clarified the concept of "risk" based on the analysis of definitions of domestic and foreign scientists in the field of economy and production management. Highlight key risk classification according to the sources, the factors or reasons of danger / damage on the facilities of vulnerability to hazards on the scale / level of danger / effects, on the basis of their proposed risk classification by activity of the enterprise. The interrelation of risk factors, types of risk and their impact on the enterprise. The analysis of the effect of risk factors on the activities of the leading Russian enterprises of mechanical engineering - «AvtoVAZ» and OJSC «KAMAZ». A brief description of species and risk factors, shows the degree of their impact (high, medium, low) on the activity of the enterprises of mechanical engineering. The basic shortcomings in the industrial risk management system. A risk management system through insurance as the most economically viable method for providing compensation for the losses of all kinds.

The authors seek to address issues relevant for the company to attract more customers, increase sales and profits in the conditions of the Russian economy. The authors point to the fact that traditional advertising methods are not effective. For many companies that do not have large budgets for advertising and promotion, the use of this type of marketing - guerrilla is a chance to attract customers. The authors present a different interpretation, determining the "guerilla marketing" as the totality of the inexpensive ways to attract customers, increase sales and raise turnover to the client. It provided a number of guerrilla marketing advantages over traditional advertising. We consider the principles of guerrilla marketing. The authors identify the tasks that helps to solve guerilla marketing. Stands out the use of guerrilla marketing in Russia, as well as offers of guerrilla marketing techniques.

This article examines the linguistic picture of the world of Anton Chekhov explores the nature of individual perception, implemented in the language of the writer. Words denoting colour, occupy an important place in the linguistic system. Author lexico-semantic field “colour-light designation” is more detailed than in the national language, composition. In the structure of the very constituents of the field, the tokens, there are changes, transformations: a complication semnai patterns of speech, because the semantics of the lexeme is influenced by the worldview of the artist. The greatest representativeness have the token black and white. They are characterized by the greatest frequency and complex semantic structure. Individual copyrights are the main categories of the attitude of the writer (death, boredom, sadness, indifference, loneliness). A. P. Chekhov displays adjectives beyond the underlying value, widely using them to create images. Building abstract images, the writer often takes inspiration from the visual image, including color.

The basic approaches to the analysis of the formation of US foreign policy during the 1980’s has been searched in the article; evolution of geostrategic configuration of the world during the final period of the Cold War has been analyzed. Conceptual, functional and political peculiarities of the development and implementation of US foreign policy strategy has been defined. A tactics that allowed by the R. Reagan administration would have on the victory over the Soviet Union in the course of systematic opposition has been revealed. Global, regional and national components of the R. Reagan’s «grand strategy» has been systematized and the reasons for its victory in the embodiment of political practice; the internal rate of White House motives for the development and implementation of the anti-communist strategy has been clarified. The analysis of R. Reagan’s policy toward the Soviet Union as the main component of the US global strategy aimed at ensuring conditions for the implementation of the «American Dream», rooted in the ideology of «manifest destiny» has been provided.

In article the attitude towards health and a healthy lifestyle at men and women of middle age is investigated. One of the main problems which exist in our society, the problem of the passive or indifferent attitude towards the health of adults is. Other important problem is that the value of health becomes more tool and its value as means to live long and fully is lost. Installations and representations of the person about health depend on conditions of socialization of the person, including on gender (polorolevykh) stereotypes and expectations, characteristic for concrete society and culture. The analysis of the results received during empirical research confirms that there are certain divergences in the attitude towards health at men and women. Reliable distinctions of valuable orientation concerning a healthy lifestyle at men and women are revealed. Statistically reliable distinctions in men's and women's groups concerning the factors influencing health of the person are defined

The article describes the development of scientific and pedagogical staff of the university management system, based on a comprehensive monitoring activities, evaluation system and the construction of individual development trajectory. The article defines the principles of management of the development of key competencies of scientific and pedagogical workers, a description of the system of construction of individual trajectory of development of professional competence of the scientific and pedagogical staff, proposed individual trajectories control system development workers. The proposed system is revealed as an integrated element of development of the university, provides an analysis and assessment of the professional qualities of the academic staff and the system of measures to create the necessary path of the worker. The article substantiates the optimality of the chosen system in the construction of individual trajectory of development of professional and pedagogical competence of academic staff and its effectiveness to control the disclosure of personal and professional skills of scientific and pedagogical staff of the university, allowing to mobilize and make full use of the totality of human resources, processes, and technologies at the disposal of the university personnel management.

The article discusses the current state of the system of compulsory insurance in the Russian Federation. The role of compulsory insurance in the Russian Federation as a system that ensures reduction of stress load on the state budget. A large share of compulsory insurance segment in Russia takes two types - a compulsory health insurance, and MTPL insurance, as these types of insurance are by weight. In general, the share of premiums for compulsory insurance for the constantly growing market, which indicates extensive way of development of the insurance market in the Russian Federation. Analyze the statistics in terms of compulsory insurance premiums and fees, the main problems and ways of solving them in the economic crisis. Revealed the problem of increasing loss of compulsory and voluntary insurance. The necessity of increasing the control of the Central Bank of the Russian Federation for the financial situation of insurers and to propose measures to improve it.

Assessment of economic efficiency is one of the key challenges to be addressed in the process of investment planning. Some aspects of its implementation have been investigated insufficiently. In particular, requires further develop the methodological basis of determining the effects of implementation of innovative-investment alternatives on the ability of the business to generate profits in the period, exceeding the project implementation period. The equipment of the enterprises, whose strategic plans focused on the future, which is the basis of economic development of the country, such analytical tools and, as a consequence, the provision of relevant information seems to be important, facilitating the optimal selection and successful development. In the article the method allowing to take into account in the decision-making process the effect of innovation and investment projects on the profitability of the enterprise in the post-project period. The methodical example of basic calculations.

In the process of motion on a logistic chain material streams pass the stages from development and production to the sale and after sale service, adding or reducing a value to the products. Analysing the chainlets of the added value and expenses of suppliers, consumers, and also motion of streams into a company, an enterprise can promote profitability and reduce the expenses of resources on the different stages of life cycle due to their optimization and effective management. Actuality of this problem is underlined also by the tendencies of increase of energy efficiency and economy of all types of resources. The article presents the development of resource management model material flows of the organization on the example of logistics companies. The proposed model based on the process approach, allows to reduce the cost of production at various stages of product distribution through cost optimization.

From 17 to 23 of June 2014 the members of research laboratory "New religious movements in modern Russia and Europe" of Nizhny Novgorod State Pedagogical University of Kozma Minin conducted a questionnaire survey among the representatives Russian pagan community who gathered at the celebration of Kupala Day. Kupala feast held in the open field (the so-called "Red Meadow") near the village Ignatievskaya Maloyaroslavetsky region Kaluga region. 230 people took part in the survey.

"Questionnaire number two», which is discussed in this article included 15 different issues. The first block of questionnaire called "Ontological". It describes the cosmological ideas of modern pagans. And to determine what the motive forces are important for worldview of neo-pagans. The first question was: "Do you think that the supreme principle - that," his aim was to identify that there is a Supreme Being modern polytheists.

The third question in the questionnaire was: "Do you think that the world is governed ...", it was directed out to establish which motive forces historical and social reality, allocate the representatives of of modern paganism.

The fourth survey question disclose the relation of fate and free will in the worldview of neo-pagans. The fifth survey question covered thanatological aspect in the neo-pagan’s worldview. The fifth question in the questionnaire covered thanatological aspect of neo-pagans in the outlook. Respondents were asked to answer the question of what awaits man after bodily death. It is worth noting that this matter has caused difficulty for the largest number of respondents, 15% (35 participants) midsummer festival took part in the survey were unable to give an answer.

In this article studies one of the important problem of modern society - social orphanhood, in its historical aspects. In article investigated the huge humans mental problem - orphans children necessity for cares and understanding special children's status in the world in different ages. In this article we study public attitudes development stages of children-care problem - from total ignoring this problem to the first phase of changing of social consciousness. In historical perspective we show different forms of legal orphans and social orphans exploitation in different ages, and besides that different form of protection of children’s interests and legally justified rights to help and care.

The authors analyze early letters of the Dutch humanist Erasmus Roterodam (1487-1488) in the first year of his stay in the monastery of Steyn. The Epistles addressed to his fellow countryman and the young monk of the same monastery Servatius Roger. The authors explore the possibility of interpretation this texts from three points of view: as some samples of epistolary art; as some patterns of homosexual behaviours of the young Erasmus; as evidence of sentimental masculine friendship phenomenon inherent in the medieval monastic culture and tradition of devotiomoderna. The letters allow the authors to put the question of the role of rhetorical standards in describing the emotional experiences as well as to analyze Erasmus’ views on friendship, love, regulations of everyday life and their interrelations. The first Russian translation of one of the Erasmus-Servatius correspondence is given in the issue.

This article reveals essential aspects of the decision of problems of employment through the establishment and development of industrial parks. Effective way that will eradicate the socio-economic instability of the productive forces, is to support small and medium businesses by providing tax breaks for businesses, the abolition of checks at three years, all of these measures contribute to the development and business creation, job creation. Diversification of activities of enterprises through the organization on their territory of industrial parks contributes to the solution of employment issues, creation of new jobs in these towns. It is possible to maintain employment even in the face of declining demand or consumption in one sector, it is therefore necessary to develop industrial parks. Effective form of organization of production, ensuring that economic growth is a clustered system. Clustering is important for the transfer of the domestic economy to the innovative way of development, which are the driving force of social development, sources of long-term economic growth.

The article describes the experience of designing of the maintenance of discipline "Information technologies in education." Taken into account the requirements of the GEF IN the direction of preparation "Teacher education" Requirements GEF general education requirements of the professional standard of the teacher. The possibility of formation in the course of general pedagogical and subject-pedagogical ICT competence are considered. It is important to develop by students own educational products. Such products are routings case studies, interactive worksheets, assessment materials. At the same time students are using modern network technologies (Web 2.0 services). An important part of the course is the section "Project activity in the information educational environment of the 21st century". Students develop portfolio of project for one of the themes of his future subject and placed on the University wiki. Considers formed universal learning activities of students, the components of their ICT competence.

The article contains a description of the syllabus - the plan of the discipline, which is to help teachers develop students. Strict rules of writing syllabus does not exist and the author proposed and discussed in the article proper structure Syllabus: goals and objectives of the discipline; routing; monitoring and evaluation activities; job descriptions and evaluation criteria; Criteria certification of ongoing work; Criteria certification of the final work; the necessary conditions for credit (admission to the exam). Syllabus should not be too bulky, and must be written in language accessible to the beginner student to study this discipline. In the conditions of rising role of independent work of students syllabus to determine the initial and boundary conditions for the promotion of the student in the learning process and give him an opportunity to allocate time, energy and the intensity of their work.

The authors reveal changing conditions in which they were trained and working methods of modern teachers to meet the requirements of the state and society. The necessity to improve information competence-time teacher in the direction of use in their pro-fessional operation of information and communication technologies training. It determines the significance of the creation and development of electronic information-educational environment of modern pedagogical high school in the course of preparation of the teacher of the new generation. Reveals the definitions of "information technology security" and "teacher of the future." The author's vision of the mission of the modern university system of teacher education is the need for scientific and practical design, development and implementation in practice of educational activities entirely new information technology support. The main directions and requirements of information transformations in the higher-education on the pedagogical. Argued the importance and functionality of information services, researchers and teachers in solving strategic problems of modern higher pedagogical educational organization.

The publication purpose - pedagogical design of education of bachelors in the field safety of human life in the context of ideas of a sustainable development as one of the modern and perspective directions of the higher education. Philosophical and methodological, scientific and technical and pedagogical aspects of provisions of the concept of a sustainable development are opened. It is shown that the greatest potential for realization of ideas of a sustainable development the invariant subject matter the " Safety of human life " studied by future bachelors irrespective of the direction and a profile of preparation possesses. The fundamental principles of education in the field safety of human life of future bachelors are formulated. Key functions of education of bachelors in the field of health and safety are defined: valuable and orientation, teoretiko-world outlook, it is constructive - activity, it is reflexive - estimated. The methodical tasks approaching the project to specific sociocultural and pedagogical conditions are opened: definition of target reference points, modular structuring content of education, development of procedural and technological features of creation of educational activity; diagnostics of results. The idea of a didactic cycle at development of the content of education in the field safety of human life is proved and opened. The educations of future bachelors got in the course of approbation results in the field safety of human life in the context of ideology of sustainable (safe) development allow to speak about efficiency of the chosen scientific and methodological and organizational and technological bases and to project new models of practical experience in conditions of providing optimum ways of productive pedagogical interaction.

The article discusses the features of the creation of innovative platforms - student business incubator as a form of design activity of students and the organization of their psycho-pedagogical support. The innovative platform - a form of a special organization of innovative activity, promoting the development of skills in terms of design, including elements of the strategy development, consulting, expertise. The experience of the creation in 2011 at the Bashkir State Pedagogical University. M. Akmulla innovation platform - a student business incubator, whose main purpose is to support innovative projects of students, including two strategic areas: education and investment. Analyzes the positive experience of the formation of creative thinking of students in the area of innovation activities, because in it there is the possibility of creating resources for the enrichment of the subjective experience of the student. Outlined the conditions for the development of creative activity of students.

The article presents a model of educational technology training of vocational training. The authors examine the nature, the structure of the model of educational technology as a pedagogical system of theoretical and practical knowledge of defining the strategy, content and process management, activity of teachers and students based on the widespread use of educational and informational means of education and integrated provision of educational and informative, educational and professional activities of students. The authors examine the educational technology through structural components: a target, substantial, procedural, efficient and functional. At the same authors identify performance indicators model of educational technology, expressed in terms of performance evaluation system for each component that makes it possible to obtain an integral criterion for the efficiency of the model of educational technology training of teacher of vocational training, which acts as the readiness of teachers to use educational technology in vocational educational activities and their level of competence.

The article discusses the problem of readiness of graduates for the creative professional activity in the conditions of changes of requirements of employers to the specialist, it discusses the possibilities of networking in the system of professional training in the sphere of art and culture. Networking in the context of the new requirements is an innovative technology that offers new possibilities in updating of education content and training management, joint use of resources. It examines the effectiveness of interaction between the University and employer in the process of learning and training specialists in the sphere of culture and art. The article discusses the possible application of network forms of realization of educational programs in the process of professional training future specialists of creative professions. There emphasizes the functional importance of involving employers in the process of professional training of students in the networking form, to ensure the quality of education and to realise the needs of all the participants of this interaction.

The article deals with the theoretical foundations and the experimental results in the creation of the Bashkir State Pedagogical University. M. Akmulla tutors School. The intensive nature of the changes in education policy, its focus on the formation of the young specialist able to be an active participant in its activities, independently and creatively solve professional problems actualize the issue of formation of subjectivity of the student in terms of study in high school, his readiness for the implementation of tutor support in the future professional activity . Under tutor support educational and professional self-realization of the future expert in the educational environment of the university refers to systematic work of the tutor, which is both an organizer, partner, consultant and mentor students in order to support self-realization in different microenvironments of the university in building a culture of choice and rejection. Tutor support educational and professional self-realization of the future expert in the educational environment of high school is considered as a system-forming factor of his training, providing a high level of mastery of professional competencies.

In article value of innovative activity of the teacher of higher education institution in the solution of problems of improvement of quality of vocational pedagogical training is opened. The content of concept of quality of pedagogical education as main requirement of implementation of Federal state educational standards and fundamental ideas of training of teachers according to the Professional standard of the teacher and the Concept of support of a development of education is submitted. Modern requirements to vocational training of teachers in higher educational institutions, basic of which - formation of the teacher versatile person capable continuously to be trained and train others are generalized. Innovative activity of the teacher and the main tendencies in change of the content of traditional teaching activity are opened the content of concept: increase of a role of methodical, research, design activity. The content of innovative activity of the teacher of pedagogical higher education institution is systematized, activities for updating of the maintenance of educational programs and improvement of the organization of educational process, activities for application of innovative educational and estimated technologies, activities for ensuring network interaction and the academic mobility are described. Conclusions are drawn on considerable influence of innovative activity of the teacher of pedagogical higher education institution on quality of vocational training of students.

This article examines the substantial aspect of variability of the basic professional educational programs (OPOP) from the perspective of the potential design of individual educational trajectories of students. The experience of design variability OPOP, as a mechanism for the implementation of individual educational trajectories of students in areas of training: Information Systems and Technologies", "Applied Computer Science in Management", implemented at the Department of Applied Informatics and Information Technologies in Education in NSPU of K. Minin. The study highlighted three levels. The first level - is internally, involves the construction of individual educational trajectories on the basis of a set of variant disciplines, providing the module. The second level - inter-module, involves the construction of individual educational trajectories on the basis of a set of variant modules, ensuring the achievement of learning outcomes. The third level involves the nonlinear build individual educational trajectories by the transition to the adjacent profile training or other training direction, are in a bigger group of specialties.

The authors refer to the issue of tyutorskoy activity of the teacher on the individualization of independent work of students in higher education. Speaking about the importance of independent work of students, the authors present the classics of pedagogy views on the matter. Results interpretation of the concept of independent work of students, data scientists: V.I.Zagvyazinskim, I.A.Zimney, P.I.Pidkasistym, L.M.Fridmanom, M.G.Garunovym, V.P.Shishkinym, IV Popova, E.V.Gubernatorovoy. The authors point to the shortcomings of independent work of students, which include: the inability to organize independent work, the lack of planning skills, self-organization and samokontrorlya, lack of skills with the literature and identify possible ways to address them. The most promising way to improve the students' independent work the authors consider its individualisation undertaken teacher applying technology tyutorskoy activities. The authors point out the conditions that must provide the teacher in the design of students' independent work, and determine its components: motivational, organizational, reflexive, mastery, control. Special attention is given to consideration of steps tyutorskoy activities individualization of independent work of students of high school.

This article is devoted to the topic, realizing the main principle of the modern concept of education: the principle of effectiveness. Under the principle of effectiveness the author understands the conformity of graduates ' knowledge with their ability to apply this knowledge in practice. Internet - technologies in the organization of information space with the Cisco Academy training materials can improve the quality of training in the field of management of the organization. The article presents the results of the research by two parameters - the ratio of teachers and students to pass this module; the motivation of students for career development with technology " Internet of Everything". In conclusion, the prospects of the innovative approach to education and its influence on the quality of practical skills of the future specialists of management of the organization were formulated.

The article discusses the environmental problems of waste disposal on the tailings pond, "White sea" of "Kaprolaktam" plant, OJSC "SIBUR-Neftekhim", Dzerzhinsk, Nizhny Novgorod region. Currently there is a need for the elimination of the White sea slurry tank used for the storage of sludge from chlorine production plant "Caprolactam", due to its fill. The article presents General characteristics of the plant "Caprolactam", OJSC "SIBUR-Neftekhim" and the White sea slurry tank. Disclosed the production of the plant "Caprolactam", generated from business activities waste production and ways of their utilization. Selected problem areas of the plant "Caprolactam". Studies on the degree of negative impact on the environment of the White sea slurry tank, the amended proposal for the definition of the method of elimination of the tailings pond, "White sea" and presented the project and defined the necessary engineering and reclamation activities.

In work results of the microfield experiments put in 2014-2015 on the cespitose and podsolic sandy loam soil of the Borsky region of the Nizhny Novgorod Region with studying of action of siliceous growth factors of Siliplant, Energy-M and Mival-Agro on the general bioproductivity and indicators of quality of winter wheat of a grade Moscow 39 and potatoes of a grade of Red Scarlet are considered. In experiences positive action of all studied growth factors of plants is established. The best and reliable results noted options with the preparations having in a basis silicon and its connections. Not silicon growth factor of plants Krezatsin was also noted by positive action on efficiency and quality of crops, however this action had an appearance of tendencies. The general biological efficiency of plants of winter wheat substantially increased (by 32%) at application of a complex growth factor of Mival-Agro. The general biomass of potatoes as much as possible increased (by 40%) at application of a growth factor Energy-M. From all studied growth factors on commodity part of winter wheat (grain) in essential degree the preparation Mival-Agro (an increase in relation to control of 31%), and has the effect on commodity part of potatoes (tubers) - the preparation Energy-M (an increase in relation to control of 37%). Concerning non-commodity part of a crop of wheat (straw) and potatoes (tops of vegetable) the same preparations with increases in weight in 32% and 45% respectively have considerable effect. The preparations Energy-M and Mival-Agro promoted increase of accumulation not only a gluten in grain (for 6% and 9%) and celluloses in straw (for 11% and 13%) wheat, but also starch (for 13% and for 12%) and vitamin C (for 52% and for 51%) in potatoes tubers in relation to natural fertility of the soil.

Special method of correlation-skeleton processing of long period MHD disturbed components of the geomagnetic field is developed. To analyze space-time distribution for field components recorded along the meridian 210 at different stages of geomagnetic storms it is applied. This method on the base of post-processing of space-time wavelet analysis of disturbances was performed. The proposal of spectra calculation results in the form of wavelet skeleton pictures is shown. The method allows to find synchronization of oscillatory processes along the geomagnetic meridian and use it as indication of a global magnetic disturbance. Developed algorithm as a diagnostic tool state of the magnetosphere can also be used. The proposed method in this study the correlation processing of long-skeleton perturbation MHD range component of the geomagnetic field detects synchronization of oscillatory processes along the geomagnetic meridian. This makes it possible to establish the spatial and temporal distribution of low-frequency disturbances during magnetic storms. The results of this approach can be used for short-term forecast of the global magnetic disturbance.

The article provides information on the work of the regional scientific-practical conference "Current technologies of pre-school education in the light of federal state educational standart of preschool education" dedicated to the implementation of modern technologies of pre-school education in the context of the requirements of the federal state educational standards of preschool education. The conference was organized by the department of psychology and pedagogy of preschool and primary education, Minin University to discuss the pressing issues related to the selection and implementation of educational technologies in the light of the requirements of the Standard and upgrade modern framework of pre-school education through a major transformation. This resulted in the launch of various innovative processes in preschool education as a separate grade of general education. A review of the most significant articles that illustrate the experience of implementing different technologies of pre-school education is observed.

29-31 October 2015 at the faculty of Humanities was held V international conference «Nizhniy Novgorod text of Russian literature». Comprising the conference - the anniversary meeting of the Russian and foreign researchers who since 2007 working on a serious scientific problem, definition of the cultural and literary code of the Nizhny Novgorod land. This year the scientific issues of the conference was supported by the RGNF grant (supervisor - prof. V.T. Zakharovа; performers prof. E.M. Dziuba, Assoc. A.V. Erastovа, Assoc. A.L. Latukhina). This conference is the fifth in a row and is a kind of interim results of the scientific research team of Russian and foreign scientists working in line with the methodology of the cultural-historical, literary-historical and theoretical and literary understanding of the problem of the text to identify a system of stable formulas and codes semiotic saturated art space, forming an idea of the role and significance of Nizhny Novgorod and wider, the Nizhny Novgorod land, the development of national literary process (from ancient times to its current state), as well as in the formation of axiological vectors of Russian literature in general. The organizing Committee of the conference were introduced leading scientists from Russian and European universities-partners, which are in constant interaction with the research team of the Nizhniy Novgorod text and share methodological and value orientation of the research project «Nizhny Novgorod Text of Russian Literature»: Professor I. Myanovska (Bydgoszcz, Poland) Professor G.L. Nefagina (Slupsk, Poland), Professor L.K. Olyander (Lutsk, Ukraine), Professor E. G. Chernyshovа (Moscow State Pedagogical University, Moscow, Russia). To participate in the activities of the conference leading specialists in the field of literature and linguistics, whose research revealed the most significant characteristics of the Nizhny Novgorod Text: prof. I.E.Esaulov (Moscow), S.V.Sheshunova (Dubna), E.V.Nikolaeva (Moscow), N.P.Zhilina (Kaliningrad), dr. Monica Sidor (Lublin, Poland) and others. The publication of the V International Conference «Nizhny Novgorod Text of Russian Literature», which includes articles of scientists from Moscow, Kaluga, Kaliningrad, Saransk Arzamas, Nizhny Novgorod, Perm and other cities of Russia, as well as from Poland (Kielce, Lublin, Slupsk) and Ukraine (Lutsk). Brought in the collection and the work of teachers, researchers of muziems. Mnogogranny cultural phenomenon, as is the text of the Nizhny Novgorod Russian literature, conceptualized as a developing ontological category. The volume is addressed to employees of universities, teachers of literature, graduate students, students and anyone interested in the problems of the national artistic heritage.