RESEARCH PRACTICE OF THE METHODS OF MARKETING COMMUNICATIONS AT ATTRACT ENTRANTS IN UNIVERSITY
Abstract
The authors revealed the relevance of the methods and tools of marketing communication in the Minin university to meet current requirements and potential consumers of high school. The basic types of marketing communications used by the university. Particular attention is paid to the implementation of the methods of marketing communications both electronic (website) and the contact (meetings, open days, school vacations) species. The author reveals the sufficient and necessary components of the site's content through the eyes of high school students of the future; their interest in the ongoing Minin university activities. The article presents the results of the study from February to June of 2015 to identify effective methods of marketing communication that contribute to attracting students to the university. Presented in the article data it is advisable to take into account when planning the marketing activities of the university segment - school graduates and parents.
About the Authors
S. V. Bulganina
Minin Nizhny Novgorod Statе Pedagogical University
Russian Federation
Russian Federation
Candidate of technical science, Associate Professor of the Department of innovative managerial technologies,
Nizhni Novgorod
T. E. Lebedeva
Minin Nizhny Novgorod Statе Pedagogical University
Russian Federation
Russian Federation
Candidate of pedagogy science, Associate Professor of the Department of innovative managerial technologies,
Nizhni Novgorod
A.-M. Urbanova
University of Finance and Administration
Czech Republic
Czech Republic
PhD in Economics, Associate Professor of the Department of management,
Prague
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