VISUAL CULTURE AS A MEANS OF FORMING A COMMON AND PROFESSIONAL CULTURE OF A PERSON

Introduction. The article is devoted to the analysis of the visual culture, which forms the general and professional culture of a person in many ways. Attention is paid to the culture of perception of visual images, the ability to analyze them, evaluate, compare, also the features of visual thinking and creative activity, directly relating to it, are considered. The mastering of visual culture is grounded by the specificity of various creative specialties and is a component of the educational process.

Materials and Methods. The theory of personality formation and development is the methodological basis of the article. During the research, the analysis of the scientific and theoretical concept of "visual culture" in the system of general and professional human culture was used.

Results. The article illustrates that the artistic vision, developed in the process of visual culture formation, starting from childhood, actively participates in the preparation of the ground for the origin of an artistic image, which is realized in the material later. With the development of the creative imagination of the learner, also the development of thinking and memory takes place inevitably, that is harmonization of all parts of the brain is carried out, and this process must be taken into account in the upbringing and education, the formation of the personality, and the formed visual culture is the basis for the improvement of all verges of the student's creative abilities.

Discussion and Conclusions. The conclusion is made that visual culture being an integral part of the educational process is the necessary condition for entering the sociocultural space. The education of a high level of visual culture in a modern information and technically replete society is one of the necessary components of the formation of a general and professional culture of a person and it is desirable to begin this process with a student, and even better, from school-days.

1. Arnkheym R. Art and visual perception. Moscow, Progress Publ., 1974. 397 p. (In Russian).

2. Akhaeva K.G., Dolgikh M.N., Kudinova V.A. Random effects in modern visual culture: the power of digital and analog media. Vestnik Tomskogo gosudarstvennogo universiteta. Kul'turologiya i iskusstvovedenie, 2015, no. 4(20), pp. 79-90. Available at: https://elibrary.ru/itemasp?id=25378257 (accessed 16.03.2018). (In Russian).

3. Bezzubova O.V. Visual culture and a new history of art. Studia Culturae, 2014, no. 20, pp. 5-14. Available at: https://elibrary.ru/item.asp?id=24108524 (accessed 16.03.2018). (In Russian).

4. Ben'yamin V. The work of art in the era of mechanical reproduction. Kinovedcheskie zapiski. VNIIK, 1989, vol. 2, pp. 151-173. (In Russian).

5. Berger D. The art of seeing. St. Petersburg, Claudberry Publ., 2012. 184 p. (In Russian).

6. Bernshteyn B. Visual image and the world of art. St. Petersburg, Petropolis Publ., 2006. 566 p. Available at: http://biblioclub.ru/index.php?page=book&id=255087 (accessed 16.03.2018). (In Russian).

7. Vaneyan S.S. Hombrich, or Science and Illusion: essays of textual pragmatics. Moscow, The Publishing House of the Higher School of Economics, 2015. 304 p. Available at: http://biblioclub.ru/index.php?page=book&id=445515 (accessed 16.03.2018). (In Russian).

8. Gerasimova I.A., ed. Visual image (Interdisciplinary research). Moscow, 2008. 248 p. Available at: http://biblioclub.ru/index.php?page=book&id=66601 (accessed 16.03.2018). (In Russian).

9. Vinogradov P.N. Visual culture of personality: genesis, structure and functions. Izvestiya Rossiyskogo gosudarstvennogo pedagogicheskogo universiteta im. A.I. Gertsena. St. Petersburg, 2010. 38 p. (In Russian).

10. Vinogradov P.N. Visual culture of a professional. Uchenye zapiski Sankt-Peterburgskogo imeni V.B. Bobkova filiala Rossiyskoy tamozhennoy akademii, 2012, no. 1(41), pp. 198-210. Available at: https://elibrary.ru/item.asp?id=20930515 (accessed 16.03.2018). (In Russian).

11. Vol'china A.E. "Life World" in visual culture. Bulletin of the Russian University of Peoples' Friendship. Series: Sociology, 2015, vol. 15, no. 3, pp. 34-44. Available at: https://elibrary.ru/item.asp?id=24040944 (accessed 16.03.2018). (In Russian).

12. Davydova O.S. Man in art. Anthropology of visuality: a monograph. Moscow: Progress-Traditsiya Publ., 2015. 152 p. Available at: http://biblioclub.ru/index.php?page=book&id=330608 (accessed 16.03.2018). (In Russian).

13. Daniel' S. M. The art of seeing. Leningrad, Art Publ., 1990. 223 p. (In Russian).

14. Drozd A.N. Decorative graphics: educational visual aid. Kemerovo: KemGUKI Publ., 2015. 84 p. Available at: http://biblioclub.ru/index.php?page=book&id=438308 (accessed 16.03.2018). (In Russian).

15. Erokhin S.V. Aesthetics of digital art. St. Petersburg, Aleteyya Publ., 2010. 431 p. Available at: http://biblioclub.ru/index.php?page=book&id=119848 (accessed 16.03.2018). (In Russian).

16. Zeki S. The visual image in the mind and in the brain. V mire nauki, 1992, no. 11, pp. 33-41. (In Russian).

17. Basin E.Ya., ed. Art and look (eyes). St. Petersburg: Aleteya Publ., 2014. 300 p. Available at: http://biblioclub.ru/index.php?page=book&id=233008 (accessed 16.03.2018). (In Russian).

18. Kovaleva T.A. Visual culture as the basis of modern education. Elektronnyy nauchnyy zhurnal, 2016, no. 6(9), pp. 262-268. Available at: https://elibrary.ru/item.asp?id=26342814 (accessed 16.03.2018). (In Russian).

19. Kolosov A.V. Visual culture: the experience of social reconstruction: a monograph. Moscow: Prometheus Publ., 2004. 143 p. (In Russian).

20. Kravchuk V.P. Typography and artistic editing: an educational visual aid. Kemerovo, 2015. 48 p. Available at: http://biblioclub.ru/index.php?page=book&id=438320 (accessed 16.03.2018). (In Russian).

21. Kryukova S.V. Visual culture as a sociocultural phenomenon. Analitika kul'turologii, 2015, no. 2(32), pp. 152-162. Available at: https://elibrary.ru/item.asp?id=24086192 (accessed 16.03.2018). (In Russian).

22. Kudryavtseva M.E. Psychology of creativity in mass communication: a textbook. Moscow, Direct Media Publ., 2014. 135 p. Available at: http://biblioclub.ru/index.php?page=book&id=223219 (accessed 16.03.2018). (In Russian).

23. Kuchinov E.V., Fedorov A.A., Zakablukovskiy E.V., Umnov A.L., Kharitonov A.A. Project "Virtual philosopher": philosophical, pedagogical and technical aspects. Vestnik Mininskogo universiteta, 2017, no. 3. Available at: http://vestnik.mininuniver.ru/jour/article/view/645 (accessed 16.03.2018). (In Russian).

24. Lazarev M.A., Kononova E.A. Visual culture in the modern world. Initsiativy XXI veka, 2014, no. 3, pp. 102-103. Available at: https://elibrary.ru/item.asp?id=22893514 (accessed 16.03.2018). (In Russian).

25. Nikitich L.A. Culturology: theory, philosophy, history of culture: textbook. Moscow, Unity-Dana Publ., 2015. 560 p. Available at: http://biblioclub.ru/index.php?page=book&id=115402 (accessed 16.03.2018). (In Russian).

26. Ovchinnikova R.Yu. Design in advertising: the basics of graphic design: a tutorial. Moscow, Unity-Dana Publ., 2015. 239 p. Available at: http://biblioclub.ru/index.php?page=book&id=115010 (accessed 16.03.2018). (In Russian).

27. Prokopova A.S. Visual Culture of the Future Teachers of Fine Arts. Vektor nauki Tol'yattinskogo gosudarstvennogo universiteta, 2014, no. 1(27), pp. 255-259. Available at: https://elibrary.ru/item.asp?id=21989099 (accessed 16.03.2018). (In Russian).

28. Raygorodskiy L.D. The ability to see: talks about the fine arts. St. Petersburg, Publishing House of St. Petersburg State University, 2016. 88 p. Available at: http://biblioclub.ru/index.php?page=book&id=458106 (accessed 16.03.2018). (In Russian).

29. Rozin V.M. Visual culture and perception: How a person sees and understands the world. Moscow, The Librocom Publishing House, 2009. 274 p. (In Russian).

30. Sal'nikova E. Phenomenon of the visual. From ancient sources to the beginning of the XXI century. Moscow, Progress-Traditsiya Publ., 2012. 617 p. Available at: http://biblioclub.ru/index.php?page=book&id=445078 (accessed 16.03.2018). (In Russian).

31. Sukhomlinskiy V.A. I give my heart to children. Kiev, Radianska School Publ., 1987. 544 p. (In Russian).

32. Chekantsev P.A. Modern visual culture and problems of art education. Prepodavatel' XXI vek, 2017, no. 2-1, pp. 163-169. Available at: https://elibrary.ru/item.asp?id=29461321 (accessed 16.03.2018). (In Russian).

33. Boehm G., Mitchell W. J. T. Pictorial versus Iconic Turn: Two Letters // Culture, Theory and Critique. 2009. Vol. 50 (2-3). P. 103-121.

34. Jameson F. Signatures of the visible. New York: Routledge, 1990. P.164.

35. Jay M. Cultural Relativism and the Visual Turn // Journal of Visual Culture. 2002. No 1(3). P. 267-278.

36. Foster H. Preface // Vision and Visuality / ed. by H. Foster. Seattle: Bay Press, 1988. P. IX-XIV.