TYPOLOGY OF COMMUNICATIVE COURSES THAT IMPLEMENT TACTIC OF THE POSITIVE PRESENTATION OF THE REVIEW,S OBJECT

Abstract

This article is an attempt to systematize the communicative courses that implement tactic of the positive presentation of the object of the review. Since the main objective of this tactic is to estimate the object of the review we consider that the basis of classification consists of such components of the evaluation as subject, object and the basis of the evaluation. Depending on the subject of the assessment we have allocated to such communicative moves as the impression from reading, personal expression of sympathy, appeal to the opinions of others, the introduction of self-assessment by the author of the book, etc.; depending on the evaluation object - the approval of the merits of the work, a positive outlook, praise, a compliment, an indication of the achievement of the writer, etc.; depending on the base - the typical juxtaposition of modern art with the text, the continuation of traditions, appeal to the eternal values, etc. The diversity and specificity of the analyzed communicative courses within the tactics positive presentation allows to make a conclusion about setting reviews to attract the reader's attention and stimulation needs to buy the book; the complexity of the category of the author, personalization assessment.