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SELECTION OF INNOVATION AND INVESTMENT PROJECTS TAKING INTO ACCOUNT THEIR IMPACT ON THE PROFITABILITY OF THE ENTERPRISE IN THE POST-PROJECT PERIOD

Abstract

Assessment of economic efficiency is one of the key challenges to be addressed in the process of investment planning. Some aspects of its implementation have been investigated insufficiently. In particular, requires further develop the methodological basis of determining the effects of implementation of innovative-investment alternatives on the ability of the business to generate profits in the period, exceeding the project implementation period. The equipment of the enterprises, whose strategic plans focused on the future, which is the basis of economic development of the country, such analytical tools and, as a consequence, the provision of relevant information seems to be important, facilitating the optimal selection and successful development. In the article the method allowing to take into account in the decision-making process the effect of innovation and investment projects on the profitability of the enterprise in the post-project period. The methodical example of basic calculations.

About the Authors

Y. S. Potashnik
Minin Nizhny Novgorod Statе Pedagogical University
Russian Federation

PhD in Economics, Associate Professor of the Department of Economics of Enterprise,

Nizhni Novgorod



G. S. Hcraban
Belarusian National Technical University
Belarus

PhD in Technical, Head of the Department of Marketing, 

Minsk



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